south african business link to experts

press releases « Back to Press Releases Listings

Surfing Icon Shaun Tomson Releases Inspiring New Book "The Code"

How to Ride the Unpredictable Waves of Life

Santa Barbara, CA (Jul. 08, 2013) – Tomson’s new book was inspired by the students at Anacapa School, a small, independent school in his hometown of Santa Barbara, California. After speaking to the students Shaun asked each of them to create their own personal code, their vision of their future – to take just 20 minutes and think about their goals and write them down, starting every sentence with the words “I Will”. A week later, Shaun received the answers. “They were beautiful, sensitive, full of humor and hope. In essence the kids wrote a series of promises they had made to themselves.” It is the student’s “I Will” statements that create the framework for the book. 

Shaun Tomson, a native of South Africa, won surfing’s world championship in 1977 and was listed as one of the most influential surfers of the century. He graduated from the University of Natal with a business finance degree and launched two popular surf apparel brands in the 1980s and 90s. Tomson authored Surfer’s Code and produced the award-winning documentary Bustin’ Down the Door. Tomson is a board member of the Surfrider Foundation as well as the Santa Barbara Boys & Girls Club. A motivational speaker & business consultant, he currently lives in Santa Barbara with his wife, Carla, and son Luke.

Patrick Moser is the editor of Pacific Passages: An Anthology of Surf Writing (University of Hawai‘i Press, 2008). He collaborated with Shaun Tomson on Surfer’s Code: 12 Simple Lessons for Riding through Life and has written articles for The Surfer’s Journal and Surfer. He is currently Professor of French at Drury University in Springfield, Missouri, where he also offers a course on the history and culture of surfing.